Okay, so you’re a real estate pro. You’re showing houses, closing deals, and probably juggling a million things at once. But are you REALLY using email to its full potential? If you’re just sending out the occasional “check out my new listing” blast, you’re missing out on a goldmine.
Why Email? Because People Actually Check It (Still!)
In a world of fleeting social media posts and endless notifications, email is surprisingly reliable. People still check it daily, and they’re more likely to pay attention to a well-crafted email than a random scroll-stopping ad.
Let’s Break It Down: The “Keep It Real” Email Strategy
- Build Your List (The Right Way):
- Don’t just buy a list. That’s like inviting strangers to your party. Instead, focus on organic growth.
- Offer something valuable: a free guide to first-time home buying, a neighborhood market report, or even a checklist for staging your home.
- Use your website, open houses, and social media to capture email addresses.
- Always get explicit permission. Nobody likes spam.
- Content That Doesn’t Suck:
- Forget the generic sales pitches. People want real value.
- Local Insights: Share what’s happening in your area. New restaurants, school updates, community events. Become the local expert.
- Market Updates: Keep your subscribers informed about market trends, interest rates, and anything that affects home values.
- Behind-the-Scenes: Share snippets of your day, client success stories (with permission, of course!), or even a funny real estate anecdote. People connect with authenticity.
- Personal Touches: Segment your list. Send different emails to buyers, sellers, and past clients. Wish people happy birthday or send holiday greetings.
- Make It Easy to Read:
- Keep it short and sweet. Nobody wants to read a novel in their inbox.
- Use clear subject lines that grab attention.
- Format your emails with bullet points, short paragraphs, and relevant images.
- Mobile first. Most people read emails on their phone.
- Call to Action (But Don’t Be Pushy):
- Tell people what you want them to do. But do it gently.
- “Schedule a free consultation,” “Download your market report,” or “Check out my latest blog post.”
- Make it easy for them to take the next step.
- Consistency is Key:
- Don’t disappear for months at a time. Aim for a regular schedule, whether it’s weekly or bi-weekly.
- Use a email platform like mailchimp, or constant contact. They will help automate this.
Email marketing for real estate isn’t about blasting out sales pitches. It’s about building relationships, providing value, and staying top-of-mind. Be authentic, be helpful, and watch your business grow. Like, share, comment below.
